Get a grip on the Robots Exclusion Protocol (REP)

REP command hierarchyThanks to the very nice folks over at SEOmoz I was able to prevent this site from becoming a kind of REP/robots.txt blog. Please consider reading this REP round up:

Robots Exclusion Protocol 101

My REP 101  links to the various standards (robots.txt, REP tags, Sitemaps, microformats) the REP consists of, and provides a rough summary of each REP component. It explains the difference between crawler directives and indexer directives, and which command hierarchy search engines follow when REP directives put in different levels conflict.

Educate yourself on the REPWhy do I think that solid REP knowledge is important right now? Not only because of the confusion that exists thanks to the volume of crappy advice provided at every Webmaster hangout. Of course understanding the REP makes webmastering easier, thus I’m glad when my REP related pamphlets are considered somewhat helpful.

I’ve a hidden agenda, though. I predict that the REP is going to change shortly. As usual, its evolvement is driven by a major search engine, since the W3C and such organizations don’t bother with the conglomerate of quasi standards and RFCs known as the Robots Exclusion Protocol. In general that’s not a bad thing. Search engines deal with the REP every day, so they have a legitimate interest.

Unfortunately not every REP extension that search engines have invented so far is useful for Webmasters, some of them are plain crap. Learning from fiascos and riots of the past, the engines are well advised to ask Webmasters for feedback before they announce further REP directives.

I’ve a feeling that shortly a well known search engine will launch a survey regarding particular REP related ideas. I want that Webmasters are well aware of the REP’s complexity and functionality when they contribute their take on REP extensions. So please educate yourself. :)

My pamphlet discussing a possible standardization of REP tags as robots.txt directives could be a useful reference, also please watch the great video here. ;)



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2 Comments to "Get a grip on the Robots Exclusion Protocol (REP)"

  1. […] get a grip on NOINDEX’s role in the REP please read my Robots Exclusion Protocol summary at SEOmoz. Also, Google experiments with NOINDEX […]

  2. […] their mainstream discovery, then perhaps they should consider implementing some new element to the Robots Exclusion Protocol, maybe something along the lines of a NOFORM meta tag. At the very least, they should stop filling […]

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