Folks, I’ve got good news. As a matter of fact, they’re so good that they will revolutionize SEO. A little bird told me, that the major search engines secretly teamed up to solve the problem of context and meaning as a ranking factor.
They’ve invented a new Web standard that allows content producers to steer search engine ranking algos. Its code name is ADL, probably standing for Aided Derivative Latch, a smart technology based on the groundwork of addressing tidbits of information developed by Hollerith and Neumann decades ago.
According to my sources, ADL will be launched next month at SMX East in New York City. In order to get you guys primed in a timely manner, here I’m going to leak the specs:
WTF - The official SEO standard, supported by Google, Yahoo & Bing
Word Targeting Funnel (WTF) is a set of indexer directives that get applied to Web resources as meta data. WTF comes with a few subsets for special use cases, details below. Here’s an example:
<meta name="WTF" content="document context" href="http://google.com/search?q=WTF" />
This directive tells search engines, that the content of the page is closely related to the resource supplied in the META element’s HREF attribute.
As you’ve certainly noticed, you can target a specific SERP, too. That’s somewhat complicated, because the engineers couldn’t agree which search engine should define a document’s search query context. Fortunately, they finally found this compromise:
<meta name="WTF" content="document context" href="http://google.com/search?q=WTF || http://www.bing.com/search?q=WTF || http://search.yahoo.com/search?q=WTF" />
As far as I know, this will even work if you change the order of URIs. That is, if you’re a Bing fanboy, you can mention Bing before Google and Yahoo.
A more practical example, taken from an affiliate’s sales pitch for viagra that participated in the BETA test, leads us to the first subset:
Subset WTFm — Word Targeting Funnel for medical terms
<meta name="WTF" content="document context" href="http://www.pfizer.com/files/products/uspi_viagra.pdf" />
This directive will convince search engines that the offered product indeed is not a clone like Cialis.
Subset WTFa — Word Targeting Funnel for acronyms
<meta name="WTFa" content="WTF" href="http://www.wtf.org/" />
When a Web resource contains the acronym “WTF”, search engines will link it to the World Taekwondo Federation, not to Your Ranting and Debating Resource at www.wtf.com.
Subset WTFo — Word Targeting Funnel for offensive language
<meta name="WTFo" content="meaning of terms" href="http://www.noslang.com/" />
If a search engine doesn’t know the meaning of terms I really can’t quote here, it will lookup the Internet Slang Directory. You can define alternatives, though:
<meta name="WTFo" content="alternate meaning of terms" href="http://dictionary.babylon.com/language/slang/low-life-glossary/" />
WTF, even more?
Of course we’ve got more subsets, like WTFi for instant searches. Because I appreciate unfair advantages, I won’t reveal more. Just one more goody: it works for PDF, Flash content and heavily ajax’ed stuff, too.
This is the very first newish indexer directive that search engines introduce with support for both META elements and HTTP headers as well. Like with the X-Robots-Tag, you can use an
X-WTF-Tag HTTP header:
X-WTF-Tag: Name: WTFb, Content: SEO Bullshit, Href: http://seobullshit.com/
As for the little bird, well, that’s a lie. Sorry. There’s no such bird. It’s bugs I left last time I visited Google’s labs:
<meta name="WTF" content="bug,bugs,bird,birds" href="http://www.spylife.com/keysnoop.html" />
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