TGIF - Casting pearls before swines

Today I stumbled across a crowd in the Google Sitemaps Group posting long but pointless superhero-stories on how they have excluded Googlebot because Google is that slow in indexing and MSN and Yahoo are so much better.

You know that sort of uber-savvy marketing geniuses, don’t you? Someone told them that going to the Web where everything is free of charge and the search engines owe everybody and his dog instant rankings for any kind of crap they will get rich quick without spending a dime. Clueless journalists and zillions of scrupulous do-it-yourself sites powered by AdSense have mutated many serious and reasonable people to greedy and agressive freeloaders.

TGIF, so I did it again:

Oh well, you guys are funny. Just because you did not manage to get your stuff into Google’s search index that doesn’t mean nobody can manage it. Actually, ignoring 60% or even more of all referrers on the net is plain silly.

You cannot compare the major engines. They have very different ideas, and not the same data. A new engine like MSN lacks historical linkage data for example, and therefore MSN has to weight on-the-page factors more than Google. That’s a flaw, not a goodie. The same goes for Yahoo to some degree, although they have three predecessors (ATW, AV, INK), but those engines lacked a sophisticated link analysis.

Psst… here is a secret: to rank high at Google a new site must come with a solid marketing strategy. There is no such thing as technical tricks and SEO magic to get a site indexed and ranked. Plain diversified marketing, targeting every channel out there, will do the trick. Even word of mouth will boost your Google rankings.

“Fact is other search engines make it easier to submit a site and provide better results for unit of time and money invested in terms of traffic and in terms of visibility.”

Yes. Other engines are easier to spam because their quality control fails way too often.
“Better results” from a site owner’s perspective have nothing to do with relevant results provided to search engine users.

“In addition, new content needs to be available much more quickly than is the ‘norm’ for this process to meet market [read: customer] demands.”

True, Google does exactly that. Google’s news and feed search delivers new stuff within minutes on the SERPs, and Google’s Web search is pretty current when it comes to search results from trustworthy authority sites. If you don’t operate such an established Web resource, see above how to change your site’s status.

Your problems are

1. Ignorance
If you would have read the Sitemaps home page and other information publically available on Google’s site, you would be able to fund and manage your expectations properly. You say Google owes you free traffic in return for the sitemaps submission. That’s a misinterpretation.

2. Laziness
You’ve done not even half of your job. If you want to be successful on the Web, then you have to learn how things work. That includes studying all major search engines as well as every other source of traffic. On the long haul MSN and Yahoo will dump your pages if you don’t improve your stuff. They get better every week, and in a while they will have reached Google’s relevancy and search quality as of today.

3. Lack of patience and strategic thinking
Gazillions of sites online for many years do very well with Google. These sites have created a stable base of converting traffic coming from many sources, including search engines, over years, and that’s hard work based on reasonable well thought out strategies, and diligence. Why should you arrogant noobs pop up and get rich quick?

4. Arrogance
You guys think your stuff is indexworthy, search engine users –potential customers!– may respectfully disagree. Search engines, and that means all of them, are designed to find valuable and interesting content for their users. Since the first days of AltaVista they have improved their technology, and today all major players deliver pretty good results, w.r.t. to search query relevancy and timely information as well.

The engines handle huge amounts of junk and spam quite fine, but spammers have changed the game to a great degree. That means nowadays a site must gain reputation before the search engines honor great content or outstanding offers with free organic traffic. The engines weight reputation differently in their ranking algos, but reputation is an important ranking factor across the boards. You can’t gain reputation over night. Not on the Web, and not elsewhere.

Look at the first experimental MSN results a while back, they were overwhelmed with junk and spam. Look at MSN search results now, they’re much better, but MSN still indexes way more questionable stuff than Yahoo and Google. They’ve learned to factor in reputation. They still learn to do a better job, they have deep pockets and their engineers are smart.

If you don’t promote your Web presence properly, your MSN traffic will decrease, your Yahoo traffic will decrease, and Google will send zilch because you impatient and arrogant kids keep Googlebot out. Reminds me of my 3yo daughter crying “that is soooo unfair!” when she doesn’t get a candy 5 minutes before dinner.

There is a life without organic SE traffic, actually lots of sites do very well with bought traffic, but it is thoughtless and stupid to cut off any potential source of traffic.

Well, I should have known better, explanations like that are a waste of time. Here is the reply I got from the guy who bragged like a marketing guru specialized in search marketing research before:

What you now say passes my poor powers of comprehension; it may be all very true, but I can’t understand it, and I refrain from any expression of opinion on it.

Will I ever learn to avoid useless efforts? FWIW, feel free to take my ‘pearls’ to cast before other swines.

Tags: ()

Share/bookmark this: del.icio.usGooglema.gnoliaMixxNetscaperedditSphinnSquidooStumbleUponYahoo MyWeb
Subscribe to      Entries Entries      Comments Comments      All Comments All Comments

Be the first to add a Comment to "TGIF - Casting pearls before swines"

Leave a reply

[If you don't do the math, or the answer is wrong, you'd better have saved your comment before hitting submit. Here is why.]

Be nice and feel free to link out when a link adds value to your comment. More in my comment policy.