Revise your linkage now

Google’s take on paid links obviously is there to stay, and frankly, old news were heating the minds last weekend. There’s no sign at the horizon that Google revises the policy, quite the opposite is true. Google has new algos in development which are supposed to detect all sorts of paid linkage better than before. For many that’s bad news, however I guess that rants are a waste of valuable time needed to revise actual and previous link attitudes.

I don’t think that Googlebot has learned to read text like “Buy a totally undetectable PR8 link now for as low as 2,000$ and get four PR6 links for free!” on images. Sites operating that obvious link selling businesses leave other –detectable– footprints, and their operators are aware of the risks involved. Buyers are rather save, they just waste a lot of money because purchased links most probably don’t carry link love and nofollow’ed links may be way cheaper.

I often stumble upon cases where old and forgotten links create issues over time. Things that have worked perfectly in the past can bury a site on todays SERPs. The crucial message is be careful who you link out to! Compile a list of all your outbound links and check them carefully before Google’s newest link analysis goes life. Especially look at the ancient stuff.

Update: I’ve just spotted Eric Wards article on forensic inbound link analysis, you should read that and his comments on outgoing links too.

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