Ego Food @ Aaron Pratt’s SeoBuzzBox

Aaron Pratt from SEO Buzz Box kindly gave me the opportunity to please my ego by talking about SEO, Google Sitemaps, online consulting, and Guinness. Thank you Aaron for this interview.



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How to get trusted inbound links

Post Jagger the vital question is how a Web site can acquire trusted authority links. Well, I can’t provide the definitive answer, but a theory and perhaps a suitable methodology.

Mutate from a link monkey to a link ninja. Follow Google’s approach to identify trustworthy resources. Learn to spot sources of TrustRank, then work hard to attract their attention (by providing outstanding content for example). Don’t bother with link requests, be creative instead. Investing a few days or even weeks to gain a trusted inbound link is worth the efforts. Link quality counts, quantity may even be harmful.

Something to start with: DMOZ –in parts– has a high TrustRank, but a DMOZ link alone may harm, because Google knows that a handful of editors aren’t that honest. A Yahoo listing can be used to support an established site having trusted inbound links already, but alone or together with an ODP link it may hurt too, because it’s that easy to get.

Other sites with a high TrustRank are Google.com and other domains owned by Google like their blogs (tough, but not impossible to get a link from Google), W3C.org, most pages on .edu and .gov domains, your local chamber of commerce, most newspapers … just to give a few examples.

I bet Matt Cutt’s blog OTOH has a pretty low TrustRank, because he is obviously part of a ‘very bad neighborhood’, albeit his very honorable intentions. Also the SEO community including various stealthy outlets is a place to avoid if you’re hunting trusted links.

More information: How to Gain Trusted Connectivity

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New feed: my last updates

I’ve revamped my What’s New page today, because I’ve realized that I don’t write new articles and tutorials that often. Mostly I add a page to an existing document, or update pages with fresh information. Both the site feed and the updates page didn’t reflect this behavoir. Here is the update feed:

http://www.smart-it-consulting.com/last-updates.rss



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How to escape Google’s ‘Sandbox’

Matt Cutt’s recent Pubcon talk on the infamous ‘Sandbox’ not only cleared the myth. The following discussion at Threadwatch, Webmasterworld (paid) and many other hangouts revealed some gems, summed up by Andy Hagans: it’s all about trust.

The ‘Sandbox’ is not an automated aging delay, it’s not a penalty for optimized sites, it’s not an inbound link counter over the time axis, just to name a few of the theories floating around. The ‘Sandbox’ is simply the probation period Google needs to gather TrustRank™ and to evaluate its quality guidelines.

To escape the ‘Sandbox’ a new Web site needs trusted authority links, amplified and distributed by clever internal linkage, and a critical mass of trustworthy, unique, and original content. Enhancing useability and crawler friendliness helps too. IOW, back to the roots.

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Google’s New Site Stats: more than a sitemaps byproduct

Google’s new sitemap stats come with useful stuff, full coverage of the updates here. You get crawl stats and detailed error reports, even popularity statistics like the top 5 search queries directing traffic to your site, real PageRank distribution, and more.

The most important thing in my opinion is, that Google has created a toolset for Webmasters by listening to the Webmaster’s needs. Most of the pretty neat new stats are answers to questions and requests from Webmasters, collected from direct feedback and the user groups. I still have wishes, but I like the prototyping approach, so I can’t wait for the next version of knowledge is power.

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An Inofficial FAQ on Google Sitemaps

Yesterday I’ve launched the inofficial Google Sitemaps FAQ. It’s not yet complete, but it may be helpful if you’ve questions like

I’ve tried to answer questions which Google cannot or will not answer, or where Google would get murdered for any answer other than “42″. Even if the answer is a plain “no”, I’ve provided backgrounds, and solutions. I’m not a content thief, and I hate useless redundancies, so don’t miss out on the official FAQ and the sitemaps blog.

Enjoy, and submit interesting questions here. Your feedback is very much appreciated!

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Reciprocal links are not penalized by Google

Recently, reciprocal linking at all is accused to tank a Web sites’ placement in Google’s search results. Despite the fact that it’s way too early for a serious post-Jagger-analysis, the current hype on oh sooo bad reciprocal links is a myth IMHO.

What Google is after are artificial link schemes, that includes massive reciprocal linkage appearing simultaneously. That’s not a new thing. What Google still honors, is content driven, natural, on-topic reciprocal linkage.

Simplified, Google has a huge database of the Web’s linkage data, where each and every link has a timestamp, plus an ID of source and destination page, and site. A pretty simple query reveals a reciprocal link campaign and other systematic link patterns as well. Again, that’s not new. The Jagger update may have tanked more sites involved in artificial linkage because Google has assigned more resources to link analysis, but that does not mean that Google dislikes reciprocal linking at all.

Outgoing links to related pages do attract natural reciprocal links over time, even without an agreement. Those links still count as legitimate votes. Don’t push the panic button, think!

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Google Sitemap FAQ - Call for input

I’m working on an inofficial Google Sitemaps FAQ trying to answer questions which Google cannot or will not cover in the official FAQ. So far I have longish articles on these topics:

Can I remove deleted pages in Google’s index via XML Sitemap?
Will a Google Sitemap increase my PageRank?
Can I escape the ’sandbox effect’ with a Google Sitemap?
How long does it take go get indexed by Google?

I’ve some more ideas in petto, but before I continue I’d like to collect a few interesting sitemap related questions. I’m swamped in my backlog, so probably I’ve to pause this project for at least a week or two. If you know of a popular sitemap related question, or if you’d like to contribute, please submit your ideas here. Thank you in advance!

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Google AdSense Login Problems

If your AdSense login page loops after the policy update, you need to change the URI in the address bar of your browser.

When you’ve entered your login info, a red “Loading…” message appears for a few seconds, then the login box is offered again. The URI has changed to …/login3. If you change the URI to …/login1 you get an old and not yet deleted version of the login page, which works.

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I want more Jaggers!

Jagger-1 was good to me, and what I’ve seen from Jagger-2 pleases me even more. I can’t wait for Jagger-3! Dear folks at Google, please continue the Jagger series and roll out a new Jagger weekly, I’d love to see my Google traffic doubling every week! In return I’ll double the time I’m spending on Google user support in your groups. Thanks in advance!

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