Link monkey business is not worth a whoop

Old news, pros move on educating the great unlinked.

A tremendous amount of businesses maintaining a Web site still swap links in masses with every dog and his fleas. Serious sites join link exchange scams to gain links from every gambling spammer out there. Unscrupulous Web designers and low-life advisors put gazillions of businesses at risk. Eventually the site owners pop up in Google’s help forum wondering why the heck they lost their rankings despite their emboldening toolbar PageRank. Told to dump all their links pages and to file a reinclusion request they may do so, but cutting one’s loss short term is not the way the cookie crumbles with Google. Consequences of listening to bad SEO advice are often layoffs or even bust.

In this context a thread titled “Do the companies need to hire a SEO to get in top position?” asks the somewhat right question but may irritate site owners even more. Their amateurish Web designer offering SEO services obviously got their site banned or at least heavily penalized by Google. Asking for help in forums they get contradictory SEO advice. Google’s take on SEO firms is more or less a plain warning. Too many scams sailing under the SEO flag and it seems there’s no such thing as reliable SEO advice for free on the net.

However, the answer to the question is truly “yes“. It’s better to see a SEO before the rankings crash out. Unfortunately, SEO is not a yellow pages category, and every clown can offer crappy SEO services. Places like SEO Consultants and honest recommendations get you the top notch SEOs, but usually the small business owner can’t afford their services. Asking fellow online businesses for their SEO partner may lead to a scammer who is still beloved because Google has not yet spotted and delisted his work. Kinda dilemma, huh?

Possible loophole: once you’ve got a recommendation for a SEO skilled Webmaster or SEO expert from somebody attending a meeting at the local chamber of commerce, post that fellow’s site to the forums and ask for signs of destructive SEO work. Should give you an indication of trustworthiness.

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