Link building tips for small business sites

Posted on 31 January, 2006

Everybody is talking about link baiting, but it’s hard to create a good link bait when you have no noticed voice. I thought it might be useful to repeat some well established techniques of link acquisition, that is link building tips for small sites with a tiny marketing budget:

The value of links from a search engine’s perspective

Question: What is a link worth with regard to search engine rankings, what kind of links should I hunt for if I’m not the WSJ, and where do I have a realistic chance to get linked?

Answer (summary): Valuable links generate human traffic, trafficked sites do get a ranking boost. The article provides examples and explains why some inbound links are utterly useless.

Tags: Search Engine Optimization (SEO) Link Building Techniques