How to borrow relevance from authority pages with 307 redirects

Every once in a while I switch to Dr Evil mode. That’s a “do more evil” type of pamphlet. Don’t bother reading the disclaimer, just spam away …

Content theft with 307 redirectsWhy the heck should you invest valuable time into crafting out compelling content, when there’s a shortcut?

There are so many awesome Web pages out there, just pick some and steal their content. You say “duplicate content issues”, I say “don’t worry”. You say “copyright violation”, I say “be happy”. Below I explain the setup.

This somewhat shady IM technique is for you when you’re shy of automatted content generation.

Register a new (short!) domain and create a tiny site with a few pages of totally unique and somewhat interesting content. Write opinion pieces, academic papers or whatnot, just don’t use content generators or anything that cannot pass a human bullshit detector. No advertising. No questionable links. Instead, link out to authority pages. No SEO stuff like nofollow’ed links to imprints or so.

Launch with a few links from clean pages. Every now and then drop a deep link in relevant discussions on forums or social media sites. Let the search engines become familiar with your site. That’ll attract even a few natural inbound links, at least if your content is linkworthy.

Use Google’s Webmaster Console (GWC) to monitor your progress. Once all URIs from your sitemap are indexed and show in [site:yourwebspam.com] searches, begin to expand your site’s menu and change outgoing links to authority pages embedded in your content.

Create short URIs (LE 20 characters!) that point to authority pages. Serve search engine crawlers a 307, and human surfers a 301 redirect. Build deep links to those URIs, for example in tweets. Once you’ve gathered 1,000+ inbounds, you’ll receive SERP traffic. By the way, don’t buy the sandbox myths.

Watch the keywords page in you GWC account. It gets populated with keywords that appear only in content of pages you’ve hijacked with redirects. Watch your [site:yourwebspam.com] SERPs. Usually the top 10 keywords listed in the GWC report will originate from pages listed on the first [site:yourwebspam.com] SERPs, provided you’ve hijacked awesome content.

Add (new) keywords from pages that appear both in redirect destinations listed within the first 20 [site:yourwebspam.com] search results, as well as in the first 20 listed keywords, to articles you actually serve on your domain.

Detect SERP referrers (human surfers who’ve clicked your URIs on search result pages) and redirect those to sales pitches. That goes for content pages as well as for redirecting URIs (mimiking shortened URIs). Laugh all the way to the bank.

Search engines rarely will discover your scam. Of course shit happens, though. Once the domain is burned, just block crawlers, redirect everything else to your sponsors, and let the domain expire.

History: Content theft with 307 redirectsDisclaimer: Google has put an end to most 307 spam tactics. That’s why I’m publishing all this crap. Because watching decreasing traffic to spammy sites is frustrating. Deceptive 307′ing URIs won’t rank any more. Slowly, actually very slow, GWC reports follow suit.

What can we learn? Do not believe in the truth of search engine reports. Just because Google’s webmaster console tells you that Google thinks a keyword is highly relevant to your site, that doesn’t mean you’ll rank for it on their SERPs. Most probably GWC is not the average search engine spammer’s tool of the trade.



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6 Comments to "How to borrow relevance from authority pages with 307 redirects"

  1. Affiliate on 29 November, 2009  #link

    I have read about this tactic in Digital Point forums. Somebody was stating some texts from Matt Cuts blog which confirm that Google is fighting against people doing that. Meaning that they not only try to make this tactic useless, but also penalize websites which try to benefit on that.

  2. Sebastian on 30 November, 2009  #link

    I don’t hang out at DP. I prefer reading logs, respectively stats I generate from logged (crawler) requests. Judging from such lecture, I can confirm that SERP referrers decrease in correlation to Google’s increasing ability to make sense out of detectable patterns like those I’ve outlined in my post.

    I’d be careful calling this a penalty. I mean, if the majority of a site’s traffic originates from a loophole, it’s not exactly a punishment when Google takes away the “undeserved” traffic. Of course, from a site owner’s point of view, that’s academic nitpicking.

  3. […] How to borrow relevance from authority pages with 307 redirects – Dr. Evil, ( aka; Sebastian X) was having some fun playing with 307 redirects for fun and entertainment. From a slight to the sandbox to Twitter links, bring some tin foil for this one. […]

  4. John on 4 December, 2009  #link
  5. […] How to borrow relevance from authority pages with 307 redirects […]

  6. Sebastian on 7 December, 2009  #link

    Hey John, how’re things going? Perhaps Google forgot about the old 302 hijacking issues while defending their ranking algos from 307 spam?

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