Google to kill the power of links

Well, a few types of links will survive and don’t do evil in Google’s search index ;)    I’ve updated my first take on Google’s updated guidelines stating paid links and reciprocal links are evil. Well, regardless whether one likes or dislikes this policy, it’s already factored in - case closed by Google. There are so many ways to generate natural links …

The official call for paid-link reports is pretty much disliked across the boards:
Google is Now The Morality Police on the Internet
Google’s Ideal Webmaster: Snitch, Rake It In And Don’t Deliver
Other sites can hurt your ranking
Google’s Updated Webmaster Guidelines Addresses Linking Practices
Google clarifies its stance on links

More information, and discussion of paid/exchanged links in my pamphlets:
Matt Cutts and Adam Lasnik define “paid link”
Where is the precise definition of a paid link?
Full disclosure of paid links
Revise your linkage
Link monkey business is not worth a whoop
Is buying and selling links risky? (02/2006)



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