Comments on: The “just create compelling and useful content” lie http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/ If you've read my articles somewhere on the Internet, expect something different here. Fri, 10 Feb 2012 00:28:21 +0000 http://wordpress.org/?v=2.2.3 By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-2127 Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg Tue, 05 Jan 2010 10:12:23 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-2127 [...] The “Just Create Compelling and Useful Content” Lie (Sebastian’s Pamphlets): Sebastian highlights the elements of a successful website. Hint: it’s not just great content alone. [...] […] The “Just Create Compelling and Useful Content” Lie (Sebastian’s Pamphlets): Sebastian highlights the elements of a successful website. Hint: it’s not just great content alone. […]

]]> By: How to borrow relevance from authority pages with 307 redirects http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1959 How to borrow relevance from authority pages with 307 redirects Fri, 27 Nov 2009 18:13:36 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1959 [...] Why the heck should you invest valuable time into crafting out compelling content, when there’s a shortcut? [...] […] Why the heck should you invest valuable time into crafting out compelling content, when there’s a shortcut? […]

]]> By: Dennis Bellows http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1864 Dennis Bellows Sat, 24 Oct 2009 11:52:13 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1864 I agree. Im tired of seeing "content is king" in every SEO post I read. If that were the case then everyone would have thousands of backlinks! What is key is decent content, and GREAT ways to get that content out to the web market. I agree. Im tired of seeing “content is king” in every SEO post I read. If that were the case then everyone would have thousands of backlinks! What is key is decent content, and GREAT ways to get that content out to the web market.

]]> By: Michael Thomas http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1827 Michael Thomas Wed, 07 Oct 2009 04:12:51 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1827 Very interesting, I think one of the key things is to make sure the content is brand new, fresh up to date and original. Then stuffing it with keywords...! Very interesting, I think one of the key things is to make sure the content is brand new, fresh up to date and original. Then stuffing it with keywords…!

]]> By: Sebastian http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1824 Sebastian Mon, 05 Oct 2009 15:16:10 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1824 <a href="http://searchengineland.com/9-tasty-tips-for-ecommerce-seos-26730">Adam</a>, selling "content is king" without an adjective (like "unique" for example) is quite dangerous in some communities. ;) Adam, selling “content is king” without an adjective (like “unique” for example) is quite dangerous in some communities. ;)

]]> By: 9 Tasty Tips For Ecommerce SEOs http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1821 9 Tasty Tips For Ecommerce SEOs Mon, 05 Oct 2009 06:24:42 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1821 [...] I guess it all comes back to a truth stated in 1995: <strong title="Unique and compelling content is king!">content is king</strong>. It’s just that wrapping that content in new and interesting ways is the prime differentiator [...] […] I guess it all comes back to a truth stated in 1995: content is king. It’s just that wrapping that content in new and interesting ways is the prime differentiator […]

]]> By: Brian Makas http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1815 Brian Makas Thu, 01 Oct 2009 13:29:10 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1815 Content is not the end all and be all it's still the foundation on which one's SEO is built and should be the #1 focus of marketing management. http://marketingtech.typepad.com/marketing-tech/2009/09/the-1-rule-of-seo.html With that said, I agree that content alone will only take you so far and there's a role for SEO specialists to address the technicalities that make the (big) difference between being in the top 25 and the top 5. The real challenge as a SEO specialist is trying to balance how much one says "just trust me" and how much one talks about the nuts and bolts. Content is not the end all and be all it’s still the foundation on which one’s SEO is built and should be the #1 focus of marketing management.

http://marketingtech.typepad.com/marketing-tech/2009/09/the-1-rule-of-seo.html

With that said, I agree that content alone will only take you so far and there’s a role for SEO specialists to address the technicalities that make the (big) difference between being in the top 25 and the top 5. The real challenge as a SEO specialist is trying to balance how much one says “just trust me” and how much one talks about the nuts and bolts.

]]> By: CyndiSmith http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1814 CyndiSmith Wed, 30 Sep 2009 20:36:17 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1814 THANK YOU - I think I'll have my clients read your blog before making decisions or suggestions. As a webmistress/developer with a marketing background, SEO kind of fell in my lap wayyy back in the days of submission spamming and cloaked keywords - PRE-GOOGLE even. It's been a fun ride, but it's so annoying to see folks jump out and claim such-and-such without empirical proof. It's also amusing to watch hoards stampede towards the latest buzz-phrase or put all their eggs in one basket. One must think sales tool AND engine-friendly (optimizing the user experience while seriously doing everything possible to make the engines happy). And no, my marketing background doesn't promise overnight Twitter millions, sell you my latest diet, or entice you to join my MLM organization. I sure wish there were a word for legitimate marketing! (Sorry guys, running through the barefoot crowd with my Vasques on, but after deleting my spam and filtering through the zillion DM Tweets, I can get a little TESTY. Long story short, THANK you. :) Cyndi (a.k.a. @WebVixn) THANK YOU - I think I’ll have my clients read your blog before making decisions or suggestions. As a webmistress/developer with a marketing background, SEO kind of fell in my lap wayyy back in the days of submission spamming and cloaked keywords - PRE-GOOGLE even. It’s been a fun ride, but it’s so annoying to see folks jump out and claim such-and-such without empirical proof. It’s also amusing to watch hoards stampede towards the latest buzz-phrase or put all their eggs in one basket. One must think sales tool AND engine-friendly (optimizing the user experience while seriously doing everything possible to make the engines happy). And no, my marketing background doesn’t promise overnight Twitter millions, sell you my latest diet, or entice you to join my MLM organization. I sure wish there were a word for legitimate marketing! (Sorry guys, running through the barefoot crowd with my Vasques on, but after deleting my spam and filtering through the zillion DM Tweets, I can get a little TESTY.

Long story short, THANK you.
:) Cyndi (a.k.a. @WebVixn)

]]> By: Noah http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1813 Noah Wed, 30 Sep 2009 13:09:55 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1813 If the search engines didn't want to return relevant results, then they wouldn't bother placing their ads before the 1st result returned. They'd just leave their ads off to the side and expect people to click them after being frustrated at all the crap. Since this obviously isn't the case, we see them trying to increase their CTR all the time with tweaks. If the search engines didn’t want to return relevant results, then they wouldn’t bother placing their ads before the 1st result returned. They’d just leave their ads off to the side and expect people to click them after being frustrated at all the crap. Since this obviously isn’t the case, we see them trying to increase their CTR all the time with tweaks.

]]> By: Sebastian http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1812 Sebastian Wed, 30 Sep 2009 05:37:24 +0000 http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/#comment-1812 Mark, think the other way round. If there wouldn't be accurate search results, there would be no single user come by to click on the ads. Rest assured ads get clicked even when the top ten organic results are highly relevant to the search query. Mark, think the other way round. If there wouldn’t be accurate search results, there would be no single user come by to click on the ads. Rest assured ads get clicked even when the top ten organic results are highly relevant to the search query.

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